If you’re staying at Capital YEG on Jasper Avenue (10043 108 Street NW), you’re perfectly placed to enjoy downtown Edmonton’s most electric pocket: the Entertainment District, anchored by ICE District and Rogers Place, with the historic 104 Street (4th Street) Promenade and the Neon Sign Museum a short stroll away. From game-night buzz to indie coffee, chef-driven dining, outdoor skating, markets, and culture, here’s your insider-friendly, walkable guide.
Why Capital YEG is the ideal launchpad
Capital YEG’s address on Jasper places you between transit-rich Jasper Avenue and the “action axis” of 104 Avenue, home to Rogers Place and ICE District Plaza. You’re minutes from two LRT stations—Corona (beneath Jasper Ave between 107–108 St) and Bay/Enterprise Square (beneath Jasper Ave between 103–104 St)—so you can hop the train, skip parking, and glide to events.
The big draw: ICE District & Rogers Place
Rogers Place (10220 104 Ave NW) is the modern heart of Edmonton nightlife—home to the NHL’s Edmonton Oilers, the WHL’s Oil Kings, and touring concerts—surrounded by plazas, towers, restaurants, and the year-round ICE District programming. It’s purpose-built for easy access: over 40 bus routes and five LRT stations are within walking distance. Pedway connections (via Stantec Tower/Edmonton Tower) funnel fans into Ford Hall above 104 Ave.
Good to know in winter: ICE District Plaza typically opens a free public skating rink (10 a.m.–10 p.m. daily when the season runs). It’s a photogenic place to lace up right by the arena.
Gaming & more: The Grand Villa Casino sits adjacent to Rogers Place (pedway level), with Match Eatery & Public House upstairs for casual bites.
Upscale eats inside the district: Step into the JW Marriott for Braven (a luxe steakhouse) or Kindred Food + Drink for approachable, fresh plates—both mere steps from Ford Hall.
Stroll this: 104 Street (4th Street) Promenade
A few blocks south of ICE District, 104 Street NW—the 4th Street Promenade—is a preserved warehouse corridor lined with lofts, patios, boutiques, cafés, and independent restaurants. It’s long been downtown’s most beloved street for a slow wander, a glass of wine on a patio, or window-shopping historic brick frontages.
Don’t miss:
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Neon Sign Museum (104 St & 104 Ave): Twenty restored heritage signs glow on the TELUS/Mercer Warehouse walls. It’s outdoors, free, and open 24/7—best after dark for photos.
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Credo Coffee (10134 104 St): A downtown staple for meticulously pulled espresso and community vibes—ideal fuel before a game or gallery visit.
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TZiN Wine & Tapas (10115 104 St): A tiny, celebrated spot—book ahead for charcuterie, tapas, and thoughtful pours.
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Baijiu (Mercer Warehouse, 10359 104 St): Hip, dimly-lit cocktails and shareable, Asian-inspired plates; one of the city’s most buzzed-about rooms.
Saturdays (May–Oct): The Downtown Farmers’ Market returns to 104 Street with growers, flowers, and baked goods—classic summer energy.
Culture within a 10–15 minute walk
A short LRT hop or brisk walk east lands you in the Arts District at Sir Winston Churchill Square:
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Art Gallery of Alberta (AGA) – Contemporary and historical exhibits in a striking, curvilinear building (check current hours; typically Wed–Sun).
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Winspear Centre – Acoustic jewel box and home of the Edmonton Symphony Orchestra; check listings for film-score nights, classical, and pop concerts.
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Citadel Theatre – A multi-venue complex staging classic and contemporary productions right off the square.
Getting around (without a car)
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On foot: From Capital YEG, walk north to 104 Ave for Rogers Place/ICE District or east/south to hit 104 Street Promenade and Jasper’s cafés.
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By LRT: For ICE District/Rogers Place, many event-goers use Bay/Enterprise Square, Corona, Churchill, Central, or MacEwan stations—choose what’s closest to your route and crowd-flow.
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Transit tip: Extra trains often run for big events; plan with ETS and aim to arrive 30–45 minutes ahead to enjoy Ford Hall’s atmosphere.
Eat & drink: easy picks near the arena
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Pre-game steak or date night: Braven (JW Marriott) for prime cuts, seafood towers, and a clubby room.
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Casual any time: Kindred Food + Drink on JW’s main floor.
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Cocktails with a view: Alchemy (JW 5th floor) has a cozy lounge and a heated patio overlooking Rogers Place—perfect post-win nightcaps.
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Tapas & wine: TZiN on 104 Street.
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Hip night out: Baijiu at Mercer Warehouse—book late and lean into the playlist.
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Coffee run: Credo for the city’s classic cortado before you hit a matinee or the market.
Seasonal highlights
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Winter: Skate ICE District Plaza (free when operating), then duck into the JW for warmth and dinner. Holiday weeks often bring rink-side events and festive lights.
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Summer Saturdays: Downtown Farmers’ Market blooms along 104 Street; grab a latte at Credo, browse flowers and local makers, and linger on a patio.
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Year-round: Oilers/Oil Kings games, touring concerts and shows at Rogers Place keep the calendar full.
Sample 24 hours from Capital YEG
Morning
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Start at Credo with a cappuccino and a pastry. Stroll 104 Street to admire the historic warehouse façades and public art.
Late morning
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Head east to AGA for an exhibit or two; pop across the square to peek into the Winspear lobby and check upcoming performances.
Lunch
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Make it casual at Kindred or return to Jasper Avenue for countless options before you rest up for the evening.
Afternoon
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If it’s Saturday in season, weave through the Downtown Farmers’ Market stalls on 104 Street. Otherwise, wander to the Neon Sign Museum for a quick photo stop.
Evening
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Pre-game dinner at Braven or tapas at TZiN, then join the pre-show buzz at Ford Hall on your way into Rogers Place. Cap the night with cocktails on Alchemy’s patio overlooking the arena.
Practical tips
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Tickets & timing: For games and concerts, arrive early to clear security and soak up the energy in Ford Hall. Transit is usually the fastest way in on busy nights.
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Skating basics: When the ICE District Plaza rink is open, hours are typically 10 a.m.–10 p.m.; skate rentals are not always available on-site, so bring your own. Check the plaza page for closures.
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Market months: The 104 Street Downtown Farmers’ Market operates outdoors May–October on Saturdays—expect road closures and a festive vibe.
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LRT at your door: From Capital YEG, Corona Station (Jasper & 107–108 St) is the closest LRT; Bay/Enterprise Square (Jasper & 103–104 St) also puts you within a short walk of the arena.
Quick detour: River Valley reset
All that city energy pairs beautifully with a green break. From Jasper, it’s an easy downhill walk to North America’s largest stretch of urban parkland—the Edmonton River Valley—for trails, bridges, and lookout points before you head back for dinner and a show. (When you’re ready to come home, that uphill return pairs nicely with a rideshare!)
Final word
From Capital YEG, the best parts of the Entertainment District are truly walkable: a few blocks to Rogers Place and ICE District, a few more to 104 Street’s patios and the Neon Sign Museum, with gallery nights and symphony concerts just beyond. Whether you’re chasing playoff noise, market-day sunshine, winter rink lights, or a chef’s table, you can pack it all into